Not to mention its steep price points ranging above RM1,000.
Therefore, Alterseat makes their chairs customisable for free and sells them at factory-direct prices.
Depending on the design, their office chairs range from RM199.90 up to RM799.
But that’s not the only reason why Ben made his chairs customisable. He took note of how much people liked customising things they use on the daily.
“Understanding that people may have different tastes and preferences for the chairs could be a business opportunity for us to carry out,” he said.
Raw materials to build the chairs / Image Credit: Alterseat
Thus, the company provides various customisation options including color options for a chair’s netting, leather, and other fabric.
“There are also customers who have a lower budget, we allow our customers to change the parts of the chairs that they are interested in to lower down the cost, as well as the pricing, such as the armrest, base, mechanism and headrest,” said Ben.
Only 5% Of Their Chairs Sold Require Customisation
With so many choices given to customers, you would think that Alterseat’s customisable chairs make up the majority of the company’s sales.
But Ben replied on the contrary. This is because all their featured products are designed based on the demands and feedback from their customers.
So, the majority of them have no problems with buying the regular chairs, albeit while opting to change some colours.
“We would say that 95% of our orders are just the regular chairs, and the remaining 5% are the customisable orders,” he shared.
Chairs that are ready to be shipped out / Image Credit: Alterseat
The company serves both B2B and B2C clients. Some corporations they have furnished with office chairs include Perodua and RedBull, which Ben said mark some big turning points for their growth.
The team of 12 now has the MCO to thank for their rapid B2C growth over the past few months as well. This was due to Malaysians building office spaces to work from home.
For Alterseat’s long term goal, they want to position themselves as the go-to brand for ergonomic chairs.
In the short term, they are expanding their production line by innovating unique and valuable chairs, tables, and other loose furniture like adjustable or foldable tables at the lowest price possible.